The Fastest Growing Segment of the Travel Industry Is

question 15

Multiple Choice

The fastest growing segment of the travel industry is

• A) resort hotels
• B) vacation ownership
• C) city center hotels
• D) cruise ships

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Definitions:

Love/Belonging

A fundamental human need for deep interpersonal relationships and a sense of community.

Intimacy

The closeness and understanding between individuals or between a business and its customers, fostered through trust and personalized interactions.

Friendship

A mutual relationship of affection, trust, and support between two people that is not based on kinship.

Sensory Marketing

Marketing that engages consumers’ senses and affects their behaviors.