Semantics Is

question 14

Multiple Choice

Semantics is

• A) meaning of words
• B) nonverbal communications
• C) rational
• D) active communications

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Definitions:

Personal Fulfillment

A state or feeling of being happy and satisfied with one's life due to pursuing and achieving personal goals.

Psychological Influences

Psychological influences are factors related to individual mental processes and characteristics that affect their purchasing behavior and decision-making.

Situational Influences

External factors that affect consumer behavior at the time of purchase, such as physical environment, social surroundings, and time.

Selective Retention

The process by which individuals remember only information that reinforces their personal beliefs and attitudes, ignoring contradictory evidence.