Examlex
Which of the following is NOT one of the traditional four P's of marketing?
Reserve Ratio
The fraction of depositors' balances that banks must have on hand as cash, determined by the central bank to control money supply.
Checking Deposits
Funds kept in a checking account at a financial institution, allowing for frequent withdrawals and deposits.
Deposit Expansion Multiplier
A ratio that determines the maximum amount by which the money supply can increase through the banking system's process of lending out deposits.
Required Reserve Ratio
A regulation that sets the minimum reserves each bank must hold to customer deposits and notes, effectively the same concept as the reserve-requirement ratio but stated differently.
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