To Enter into a Convention Management Career One Should Have

question 7

Multiple Choice

To enter into a convention management career one should have

• A) in depth knowledge of culinary arts
• B) many years of hotel experience
• C) extensive business management experience
• D) transferrable skills from a variety of hospitality areas

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Definitions:

Benchmark Test

An evaluation or test that uses a set of standards or an established reference point to measure the performance of a product or service.

Pretest

An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.

Posttest

An evaluation of advertisements after the ad campaign is launched by a sample of targeted consumers.

Objective-and-Task Method

A budgeting approach where the budget is set based on the cost of specific tasks or objectives that must be accomplished to achieve marketing goals.