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What are the key elements of the first stage of the Green Revolution?
Sales Call Planning
The process of organizing and preparing objectives, strategies, and key points to discuss during a sales call to maximize the likelihood of a successful outcome.
Customer Profile
A detailed description of a business's typical customer, including demographic, psychographic, and behavioral traits.
Marketing Audit
A marketing audit is a comprehensive, systematic analysis of a business's marketing environment, objectives, strategies, and activities with the goal of identifying opportunities and areas of improvement.
Preapproach
The stage in the selling process where the salesperson gathers information about the prospective customer before the initial meeting.
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