SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 141

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent,2 = good,3 = decent,4 = poor,5 = terrible?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Multiple Regression Model

A statistical technique that uses several explanatory variables to predict the outcome of a response variable.

Response Variable

The variable that measures the outcome of interest in a study, often influenced by explanatory variables.

Independent Variables

Variables that are manipulated or changed in an experiment to see if they affect an outcome.

Multiple Regression

A mathematical method that utilizes multiple predictor variables to forecast the result of a dependent variable.