SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 149

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "What brand of Blu-ray player did you purchase?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Reference Group

A group to which an individual or another group is compared, serving as a model for behaviour or beliefs.

Social Class

A division of society based on social and economic status, affecting people's opportunities, lifestyle, attitudes, and behavior.