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In purchasing an automobile,there are several variables to consider.The body style of the car (sedan,coupe,wagon,etc. )is an example of a variable.
Cognitive Dissonance
A state of mental discomfort occurring when a person holds conflicting beliefs, attitudes, or values, leading to motivation to reduce the dissonance.
Attitude Accessibility
The ease with which an attitude can be retrieved from memory, impacting how quickly and consistently it influences an individual's response to related objects or situations.
Implicit Attitudes
Unconscious beliefs or feelings that may influence behavior and understanding, without conscious awareness.
Simple Attitude
A basic or uncomplicated viewpoint or belief about a person, object, or issue.
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