SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 69

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3,if there are 4 different brands of Blu-ray players made by the company,the best sampling strategy would be to use a

• A)a simple random sample.
• B)a stratified sample.
• C)a cluster sample.
• D)a systematic sample.

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Definitions:

Motives

Internal processes that energize, direct, and sustain behavior.

Insight Therapies

A variety of psychotherapy methodologies focused on helping individuals gain insight into their problems and understand the underlying motives of their behaviors.

Motives

Motives are internal states that energize, direct, and sustain human behavior towards the achievement of goals or fulfillment of needs.

Action Therapies

A group of therapeutic techniques that focus on encouraging patients to engage in specific activities or behaviors as a way of dealing with psychological problems.