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SCENARIO 2-12
The table below contains the opinions of a sample of 200 people broken down by gender about the
latest congressional plan to eliminate anti-trust exemptions for professional baseball.
-Referring to Scenario 2-12, ________ percent of the 200 were males who were neutral.
Inexpensive Brand
A brand that is marketed and priced to be affordable to a wide range of consumers.
Premium Brand
A brand that is perceived to offer higher quality and status compared to standard brands, often accompanied by a higher price.
Manufacturer Brands
Brands owned and managed by the manufacturer. Also known as national brands.
Private-label Brands
Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.
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