The Probability That a New Advertising Campaign Will Increase Sales

question 123

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80.The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40.If the two events are independent,the probability that the cost is kept within budget and the campaign will increase sales is:

• A)0.20
• B)0.32
• C)0.40
• D)0.88

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Definitions:

Multicollinearity

A statistical phenomenon where two or more independent variables in a regression model are highly correlated, potentially affecting the reliability of the model’s coefficients.

T-Tests

Statistical tests used to compare the means of two groups or the mean of one group against a known mean.

F-Test

A statistical test used to compare the variances of two populations to see if they are significantly different.

Multicollinearity

A statistical phenomenon in which two or more predictor variables in a multiple regression model are highly correlated, potentially distorting the model's coefficients.