The Probability That a New Advertising Campaign Will Increase Sales

question 71

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80.The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40.If the two events are independent,the probability that the cost is not kept within budget or the campaign will not increase sales is:

• A)0.12
• B)0.32
• C)0.68
• D)0.88

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Definitions:

Rationalism

A philosophical viewpoint arguing that reason is the chief source of knowledge rather than sensory experience.

Natural Law

A philosophical theory that posits the existence of a law whose content is set by nature and that therefore has validity everywhere.

Ethical System

A coherent set of moral principles, values, and standards that guide individuals or groups in making decisions and conducting themselves.

Human Reason

The mental capacity of humans to form judgments and conclusions based on logic and critical thinking.