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SCENARIO 7-4
According to a survey,only 15% of customers who visited the web site of a major retail store made a purchase.Random samples of size 50 are selected.
-Referring to Scenario 7-4,what proportion of the samples will have less than 15% of customers who will make a purchase after visiting the web site?
Theory of Planned Behavior
A psychological theory that links beliefs and behavior, suggesting that an individual's intention to engage in a behavior is the principal determinant of whether they will do so, influenced by attitudes, subjective norms, and perceived behavioral control.
Dissonance Theory
A psychological theory suggesting that inconsistency among beliefs, attitudes, or behaviors causes discomfort, leading individuals to change them to reduce the discomfort.
Psychological Inconsistency
A state where an individual's thoughts, feelings, and behaviors do not align, leading to internal conflict.
Theory Development
The process of creating and refining concepts and propositions to explain phenomena in a systematic way.
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