SCENARIO 7-6 Online Customer Service Is a Key Element to Successful Online

question 28

Short Answer

SCENARIO 7-6
Online customer service is a key element to successful online retailing.According to a marketing survey,37.5% of online customers take advantage of the online customer service.Random samples of 200 customers are selected.
-Referring to Scenario 7-6, _____% of the samples are likely to have less than 37.5% who take advantage of online customer service.

Recognize the components of the marketing mix and their flexibility.

Describe the factors influencing the determination of the "right" price for products and services.

Identify the categories of total costs and their impact on pricing.

Explain consumer behavior and responses to price changes in various product categories.

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Definitions:

Tree Trunk

The main wooden axis of a tree, which supports the branches and leaves, and conducts water and nutrients from the roots to the upper parts of the tree.

Lucid Dreams

Dreams in which the dreamer is aware that they are dreaming and can often control the dream's content.

Hidden Meaning

A meaning that is not explicitly stated but can be discerned from the context or the underlying layers of a message or object.

Own Behavior

The behavior or response of a person when influenced by outside or inside factors.