SCENARIO 8-6 After an Extensive Advertising Campaign,the Manager of a Company Wants

question 87

True/False

SCENARIO 8-6
After an extensive advertising campaign,the manager of a company wants to estimate the proportion of potential customers that recognize a new product.She samples 120 potential consumers and finds that 54 recognize this product.She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Scenario 8-6,it is possible that the true proportion of people that recognize the product is not between 0.36 and 0.54.

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Definitions:

Insurance

A financial product that provides protection against financial loss or harm, in exchange for the payment of a premium.

Probability

A numeric representation ranging from 0 to 1 that describes the chance of an event taking place, where 0 is an event that won't occur and 1 is an event that is guaranteed.

Utility Function

A mathematical representation in economics that captures how consumers allocate their expenditure to maximize satisfaction or utility from goods and services.

Expected Utility Maximizer

An expected utility maximizer is an individual who makes choices based on the mathematical expectation of utility, aiming to achieve the highest satisfaction from uncertain outcomes.