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The smaller the p-value,the stronger is the evidence against the null hypothesis.
Private-label Brand
Products manufactured by one company for sale under another company's brand, typically offered as lower-cost alternatives to national brands in retail stores.
National Brand
A brand that is marketed and recognized across an entire country, offering a consistent product or service quality and experience.
Huge Retailer
A significantly large and often multinational company that sells goods directly to consumers, encompassing a wide variety of merchandise under one roof or through online platforms.
Adventure Travel
A type of tourism that involves exploration or travel to remote, exotic, and possibly hazardous areas, offering a unique and potentially challenging experience.
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