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SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

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SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the parameter the company officials is interested in is:

Definitions:

Federal Reserve

The central banking system of the United States, responsible for monetary policy, regulating banks, maintaining the stability of the financial system, and providing financial services to depository institutions, the U.S. government, and foreign official institutions.

Forward Interest Rate

The interest rate agreed upon today for a loan that will start at a future date, often implied in the terms of a forward rate agreement.

Zero-Coupon Bond

Is a debt security that doesn't pay interest (a coupon) but is traded at a deep discount, providing profit at maturity when the bond is redeemed for its full face value.

Rate Of Return

The gain or loss on an investment over a specified time period, expressed as a percentage of the investment’s cost.