SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 13

Multiple Choice

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the null hypothesis will be rejected if the test statistic is

• A)greater than 1.645
• B)less than 1.645
• C)greater than -1.645
• D)less than -1.645

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Definitions:

Machine-hours

A measure of the operating time of machines or equipment, typically used as a basis for allocating manufacturing overhead in product costing.

Supplies Costs

Supplies costs are expenses related to the consumable items used in the operation of a business, not directly part of the finished product.

Spending Variance

involves the comparison of actual spending to what was budgeted, highlighting differences that management needs to address.

Static Planning Budget

A budget based on a fixed level of activity, created at the start of a budgeting period, which does not change with actual levels of activity.