SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 63

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the lowest level of significance at which the null hypothesis can be rejected is .

---

Definitions:

Social Characteristics

Attributes that define the social aspects of individuals or groups, including age, gender, ethnicity, social class, and cultural background.

Attributes

are qualities, features, or characteristics that define or identify someone or something.

Motivational Characteristics

Traits or features of a task, environment, or individual that influence the direction, intensity, and persistence of behavior or action.

Social Characteristics

Attributes that define and differentiate individuals and groups within a society.