SCENARIO 10-13 The Amount of Time Required to Reach a Customer Service

question 128

Multiple Choice

SCENARIO 10-13
The amount of time required to reach a customer service representative has a huge impact on customer satisfaction.Below is the Excel output from a study to see whether there is evidence of a difference in the mean amounts of time required to reach a customer service representative between two hotels.Assume that the population variances in the amount of time for the two hotels are not equal.
t-Test: Two-Sample Assuming Unequal Variances

Two-Sample Tests 10-41
-Referring to Scenario 10-13,what is the smallest level of significance at which the null hypothesis will still not be rejected?

• A)0.05
• B)0.10
• C)0.3625
• D)0.7250

Choose appropriate primary data collection methods in specific marketing research contexts.

Recognize challenges associated with using secondary data in research.

Determine when to use in-depth interviews in marketing research.

Appreciate the need for qualitative data before quantitative surveys and suggest methods to collect it.

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The physical features that are directly involved in reproduction, such as the ovaries in females and the testes in males.

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A state of biological development at which an individual is capable of reproducing.