SCENARIO 10-3
as Part of an Evaluation Program, a Sporting

question 16

Short Answer

SCENARIO 10-3
As part of an evaluation program, a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles.She took 3 of each brand and determined their maximum downhill speeds.The results are presented in miles per hour in the table below. $\begin{array}{lllll}\text { Trial}&\text { Barth}&\text { Tornado }&\text {Reiser}&\text { Shaw }\\1 & 43 & 37 & 41 & 43 \\2 & 46 & 38 & 45 & 45 \\3 & 43 & 39 & 42 & 46\end{array}$
-Referring to SCENARIO 10-3, the sporting goods retailer decided to perform an ANOVA F test.The amount of total variation or SST is .

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Definitions:

Sales Promotions

Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.

Contest

A brand-sponsored competition that requires some form of skill or effort.

Sweepstakes

A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.

Persuasive Advertising

A type of advertising aimed at encouraging potential customers to buy a product or service by appealing to their emotions, desires, or reason.