SCENARIO 10-5
a Hotel Chain Has Identically Small Sized Resorts

question 180

Short Answer

SCENARIO 10-5
A hotel chain has identically small sized resorts in 5 locations in different small islands.The data that follow resulted from analyzing the hotel occupancies on randomly selected days in the 5 locations. $$\begin{array}{l}\begin{array} { l c c c c c } \text { ROW } & \text { Location A } & \text { Location B } & \text { Location C } & \text { Location D } & \text { Location E } \\\hline 1& 28 & 40 & 21 & 37 & 22 \\2 & 33 & 35 & 21 & 47 & 19 \\3 & 41 & 33 & 27 & 45 & 25\end{array}\\\text { Analysis of Variance }\\\begin{array} { l r r r c c } \hline \text { Source } & d f & \text { SS } & \text { MS } & F & p \\\hline \text { Location } & 4 & 963.6 & & 11.47 & 0.001 \\\text { Error } & 10 & 210.0 & & & \\\text { Total } & & & & & \\\hline\end{array}\end{array}$$
-Referring to SCENARIO 10-5, the value of MSA is while MSW is .

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Consumer Decision-Making Process

The stages a consumer goes through, from identifying a need to post-purchase evaluation, in choosing a product or service.

Hierarchy Of Effects Model

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