SCENARIO 12-3
the Director of Cooperative Education at a State $\begin{array} {ccc}\text { Student } & \text { Coop Jobs } & \text {Job Offer }\\ 1 & 1 & 4 \\ 2 & 2 & 6 \\ 3 & 1 & 3 \\ 4 & 0 & 1 \end{array}$

question 201

Short Answer

SCENARIO 12-3
The director of cooperative education at a state college wants to examine the effect of cooperative education job experience on marketability in the work place.She takes a random sample of 4 students.For these 4, she finds out how many times each had a cooperative education job and how many job offers they received upon graduation.These data are presented in the table below. $\begin{array} {ccc}\text { Student } & \text { Coop Jobs } & \text {Job Offer }\\ 1 & 1 & 4 \\ 2 & 2 & 6 \\ 3 & 1 & 3 \\ 4 & 0 & 1 \end{array}$
-Referring to Scenario 12-3, the least squares estimate of the slope is _.

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Definitions:

Individual Branding

A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.

Brand Names

names given to products or services by companies to distinguish them from similar offerings, often associated with a specific quality or image.

Market Segment

A market segment is a group of individuals or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.

Product Development

The complete process of bringing a new product or service to market, from the initial idea through design, creation, and finally, introduction to consumers.