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SCENARIO 12-5
the Managing Partner of an Advertising Agency Believes

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SCENARIO 12-5
The managing partner of an advertising agency believes that his company's sales are related to the industry sales.He uses Microsoft Excel to analyze the last 4 years of quarterly data with the following results:  Regression Statistics  Multiple R 0.802 R Square 0.643 Adjusted R Square 0.618 Standard Error Syv 0.9234 Observations 16\begin{array}{ll}{\text { Regression Statistics }} \\\text { Multiple R } & 0.802 \\\text { R Square } & 0.643 \\\text { Adjusted R Square } & 0.618 \\\text { Standard Error Syv } & 0.9234\\\text { Observations } & 16\end{array}
ANOVA
 df  SS  MS  F  Sig.F  Regression 121.49721.49725.270.000 Error 1411.9120.851 Total 1533.409\begin{array}{lrrrcc} & \text { df } & \text { SS } & \text { MS } & \text { F } & \text { Sig.F } \\\text { Regression } & 1 & 21.497 & 21.497 & 25.27 & 0.000 \\\text { Error } & 14 & 11.912 & 0.851 & & \\\text { Total } & 15 & 33.409 & & &\end{array}


 Predictor Coef  StdError t Stat  P-value  Intercept 3.9621.4402.750.016 Industry 0.0404510.0080485.030.000\begin{array}{llll}\text { Predictor Coef } & \text { StdError } t \text { Stat } & \text { P-value }\\\hline\text { Intercept }& 3.962 & 1.440 & 2.75 & 0.016 \\\text { Industry } &0.040451 & 0.008048 & 5.03 & 0.000\end{array}

 Durbin-Watson Statistic 1.59\text { Durbin-Watson Statistic } \quad 1.59
-Referring to Scenario 12-5, the coefficient of determination is _.

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Definitions:

Resale Price Maintenance

A practice where a manufacturer or wholesaler controls the retail price at which products are sold by retailers, often to maintain brand image or prevent price wars.

Anticompetitive Effects

Refer to actions or outcomes that reduce competition in a market, leading to less consumer choice and possibly higher prices.

Lawful

Conforming to, permitted by, or recognized by law and regulations.

Sherman Act

A landmark federal statute in the United States antitrust law passed by Congress in 1890 that prohibits monopolistic practices and promotes competition.

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