SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 176

Short Answer

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1).Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, what is the estimated probability that a home owner with a family income of $100,000 and a lawn size of 5,000 square feet will purchase a lawn service?

Distinguish between the accounting treatments for trading securities, available-for-sale securities, and held-to-maturity debt securities.

Understand the impact of sample size and sample diversity on the reliability of point estimates.

Identify various sampling methods and their appropriate applications.

Assess the trade-offs involved in continuous process sampling.

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Definitions:

Levi Strauss

An iconic American clothing company known primarily for its denim jeans.

Future Benefits

The anticipated positive outcomes or returns that are expected to be received in the future as a result of current investments or actions.

Liabilities

Financial obligations or debts owed by a business to others, such as loans, accounts payable, and mortgages, which need to be settled over time.

Long-Term Decisions

Decisions made by management that are expected to have implications for the company over several years, often relating to strategic planning, investments, and organizational structure.