SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 277

Short Answer

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1).Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, what is the estimated probability that a home owner with a family income of $100,000 and a lawn size of 2,000 square feet will purchase a lawn service?

Recognize the role of therapist-client relationship in therapy effectiveness.

Appreciate the importance of cultural competence in therapy.

Understand the use and impact of pharmacological treatments in managing mental health disorders.

Identify the significance of therapeutic elements like insight and motivation in the treatment process.

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Definitions:

Strategy Plan

A comprehensive plan that outlines an organization's direction, objectives, and the actions required to achieve these objectives.

Corporate Culture

The collective values, beliefs, attitudes, and behaviors that characterize an organization and influence its members.

Individual Ethics

The principles and values that govern the behaviors of an individual, especially in a work context.

Society

A structured community of people bound together by similar traditions, institutions, or nationality.