SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 171

Short Answer

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1).Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, what is the p-value of the test statistic when testing whetherLawnSize makes a significant contribution to the model in the presence of Income?

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Definitions:

Settlement Choice

The option provided to parties in a financial instrument or contract to settle obligations either through cash payments or by other means.

Present Obligation

A duty or responsibility that a company is currently required to fulfill, typically as a result of past events.

Corporation

A legal entity recognized by law as separate from its owners, possessing rights to own assets, incur liabilities, and conduct business.

Prospectus

A document required that describes the current status of a business and its future prospects.