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SCENARIO 14-3
is a measure of the probability that can
The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No") into its bundled program offering based on the price ($30, $40, $50, $60) and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No") using the data set of 100 customers collected from a survey.
-Referring to SCENARIO 14-3, the highest probability of switching is predicted to occur among customers who watch more than 5 hours of TV a day and are offered the bundled price of higher than $40.
World Wide Web
A global system of interconnected documents and resources, accessible via the internet, using web browsers.
Users
Individuals or entities that utilize or operate something, commonly referring to people who engage with a product, service, or system.
Golden Triangle
In the context of web search results, this refers to the top-left portion of the screen where users most frequently look and click, highlighting the importance of this area for advertisers and content placement.
Search Engine Marketing
A digital marketing strategy used to increase the visibility of a website in search engine results pages.
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