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SCENARIO 14-3
is a measure of the probability that can
The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No") into its bundled program offering based on the price ($30, $40, $50, $60) and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No") using the data set of 100 customers collected from a survey.
-Referring to SCENARIO 14-3, the highest probability of switching is predicted to occur among customers who do not watch more than 5 hours of TV a day and are offered the bundled price of higher than $50.
Authority
The power or right to give orders, make decisions, and enforce obedience.
Influence
The capacity or power of one party to affect the beliefs, behaviors, or development of others through direct or indirect means.
Non-substitutability
The characteristic of being unable to be replaced or substituted by an alternative without a loss of value or functionality.
Impression Management
The process by which individuals attempt to control the impressions others form of them, often through the manipulation of information in social interactions.
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