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SCENARIO 14-4 The Regression Tree Below Was Obtained for Predicting the Weekend

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SCENARIO 14-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars) based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand) spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35) a day the advertisement appear on TV. SCENARIO 14-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars) based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand) spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35) a day the advertisement appear on TV.   -Referring to SCENARIO 14-4, the first split occurs at $45 thousand spent on TVadvertising.
-Referring to SCENARIO 14-4, the first split occurs at $45 thousand spent on TVadvertising.


Definitions:

Merchandise

This refers to goods or stock that a retail store has on hand to sell to customers, effectively the items available for sale in a commercial setting.

Purchases

Transactions involving the acquisition of goods or services in exchange for payment, for the purpose of operating a business.

Mortgage Payable

A liability that represents the amount of money owed on a mortgage loan, which the borrower must repay to the lender over time.

Credit Balance

A situation where the total credits in an account exceed the total debits; often indicates amounts owed by a business.

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