SCENARIO 14-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars) based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand) spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35) a day the advertisement appear on TV. 
-Referring to SCENARIO 14-4, the highest mean weekend box office revenue is predicted to occur with at least $45 thousand spent on TV advertisement and fewer than 25 advertisement appearances a day.
Definitions:
Common Ground
A shared understanding or set of beliefs between individuals or groups.
Direct Approach
A communication method that involves stating the main point or objective at the beginning of the message.
Action Step
A specific, actionable measure identified to achieve a goal or implement a strategy.
Bad News
This term refers to information that is unfavorable, negative, or distressing to the receiver.
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