Examlex
The Deutschemark is the currency of the European Monetary Union.
Early Adopters
Individuals or organizations that start using a new technology or product shortly after it is launched, before the majority of people do.
Bowling Pin Strategy
A business approach where success with one target market or product leads to subsequent success with additional markets or products, akin to knocking down a series of pins.
Beachhead Strategy
A strategy in which a company focuses efforts and resources on capturing and dominating a small market segment before expanding to larger markets.
Launch Market
Refers to the specific market or audience a company targets when releasing a new product or service.
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