SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 141

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent,2 = good,3 = decent,4 = poor,5 = terrible?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Similar Needs

The comparable or identical requirements or desires of different customers or client segments.

Tata Motors

An Indian multinational automotive manufacturing company, part of the Tata Group, known for producing cars, trucks, vans, coaches, buses, sports cars, and construction equipment.

Low-Cost Cars

Vehicles designed and marketed to be affordable for consumers, typically featuring lower price points and basic features.

Attractively Designed

Describes something created with aesthetics in mind, ensuring it is visually appealing or pleasing.