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SCENARIO 2-14
The table below contains the number of people who own a portable Blu-ray player in a sample of 600 broken down by gender.
-Referring to Scenario 2-14,_____percent of the 600 were males who did not own a portable Blu-ray player.
Outreach Activities
Outreach activities are efforts made by organizations to connect with communities, stakeholders, or specific groups, often to educate, engage, or provide services.
Brand Storytelling
The practice of using narrative techniques to communicate a brand's values, history, and purpose in a compelling way that resonates with its audience.
Co-Creating Meaning
A collaborative process wherein brands and consumers jointly contribute to the development of brand narratives and values, enriching the brand experience.
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