SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 77

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,the lowest level of significance at which the null hypothesis can be rejected is .

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Definitions:

Treatment

The management and care of a patient for the purpose of combating a disease, condition, or disorder.

Urination

The process of excreting urine from the urinary bladder through the urethra to the outside of the body.

Urine

A liquid waste product filtered from the blood by the kidneys and expelled from the body.

Study Of

A phrase used to indicate the examination or analysis of a particular subject, field, or phenomenon.