SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 56

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,state the alternative hypothesis for this study.

---

Definitions:

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead costs to individual products or job orders based on a specific activity base.

Machine-Hours

A measure of production or work volume that indicates the amount of time a machine has been operating.

Predetermined Overhead Rate

A calculated rate used to allocate indirect costs to products or services, based on estimated or budgeted overhead costs and an allocation base.

Manufacturing Overhead

All indirect costs related to the manufacturing process, such as utilities and salaries for managers.