SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 143

True/False

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the null hypothesis would be rejected.

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Definitions:

Environmental Conditions

The state of the physical surroundings within which an organization operates, including climate, natural disasters, and pollution levels.

Values

The basic beliefs that govern individual and group behaviour in an organization.

Behaviour

Refers to the actions or reactions of an individual or group in response to external or internal stimuli.

Corporate Strategies

Strategic approaches and plans developed by a company to achieve its long-term objectives and maintain competitive advantage.