SCENARIO 9-8
One of the Biggest Issues Facing E-Retailers Is $\beta$

question 139

True/False

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the value of the probability of committing a Type II error $\beta$ is 0.95.

---

Definitions:

Nonmutually Exclusive

Events or conditions that can occur simultaneously or independently within the same context or framework.

Semantic Differential Scale

A type of survey scale used to measure the connotative meaning or attitudes of people towards a target object by presenting them with a set of bipolar adjectives.

Likert Scale

A psychometric scale commonly used in questionnaires to collect responses on how much individuals agree or disagree with a particular statement.

Dichotomous

Refers to something divided or dividing into two parts or classifications, often seen in data collection methods where responses are binary.