SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 117

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,what will be the p-value if these data were used to perform a two-tail test?

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Definitions:

Inspections

The act of examining something carefully with the goal of ensuring it meets specific standards or criteria.

Embezzlement

A wrongful conversion of another’s funds or property by one who is lawfully in possession of those funds or that property.

Government Grant

Financial assistance given by the government to individuals, organizations, or companies for specific projects or purposes, not requiring repayment.

Partnership

An official business arrangement where several individuals jointly manage the business and divide the profits among themselves.