SCENARIO 10-3
as Part of an Evaluation Program, a Sporting

question 144

True/False

SCENARIO 10-3
As part of an evaluation program, a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles.She took 3 of each brand and determined their maximum downhill speeds.The results are presented in miles per hour in the table below. $\begin{array}{lllll}\text { Trial}&\text { Barth}&\text { Tornado }&\text {Reiser}&\text { Shaw }\\1 & 43 & 37 & 41 & 43 \\2 & 46 & 38 & 45 & 45 \\3 & 43 & 39 & 42 & 46\end{array}$
-Referring to SCENARIO 10-3, the decision made implies that all 4 means are significantly different.

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Definitions:

Time Available

The duration or period at one's disposal for completing tasks or engaging in activities.

Situational Influences

External factors that can impact consumer behavior at the time of purchase, including physical environment, social surroundings, time perspective, and purchase reason.

Situational Influences

External factors that affect consumer behavior and decision-making, including physical, social, and temporal conditions.

Antecedent States

Psychological states or conditions that precede and influence consumer behavior and decision-making.