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SCENARIO 13-1
A manager of a product sales group believes the number of sales made by an employee (Y) depends on how many years that employee has been with the company (X1) and how he/she scored on a business aptitude test (X2) .A random sample of 8 employees provides the following:
-Referring to SCENARIO 13-1, if an employee who had been with the company 5 years scored a 9 on the aptitude test, what would his estimated expected sales be?
Licensing
A business arrangement where one company gives another company permission to manufacture its product for a specified payment.
Brand Name
The name given to a product or service by a company, which is used to identify and distinguish it from competitors' products or services.
Licensing
A business arrangement where one party (the licensor) allows another (the licensee) to use its intellectual property, brand, or technology in exchange for a fee or royalty.
Global Market Entry
Strategies and methods used by companies to start doing business in new international markets.
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