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SCENARIO 13-4
A real estate builder wishes to determine how house size (House) is influenced by family income (Income) and family size (Size) .House size is measured in hundreds of square feet and income is measured in thousands of dollars.The builder randomly selected 50 families and ran the multiple regression.Partial Microsoft Excel output is provided below:
-Referring to SCENARIO 13-4, which of the independent variables in the model are significant at the 5% level?
Customer
Someone who pays for a product or service.
Geoffrey Moore
An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.
Chasm
A significant gap or barrier that must be overcome, often used metaphorically in business and technology adoption contexts.
Technology Adoption Life Cycle
A model in sociology which explains how a new product or innovation is adopted or accepted, based on the demographic and psychological traits of specific groups of adopters.
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