SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 11

Short Answer

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1).Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, what is the estimated odds ratio for a home owner with a family income of $50,000 and a lawn size of 5,000 square feet?

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Definitions:

Order Fulfillment Department

A division within a company that is responsible for processing customer orders, from receipt through delivery.

Matching Capacity

The ability of a company to align its production capacity with the demand for its products.

Impact on Expenses

The effect on a company's costs, often analyzed to assess changes in financial performance.

Time-Driven Activity-Based Costing

A cost accounting method that assigns costs to products or services based on the time resources are used in business activities.