SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 15

Multiple Choice

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1) .Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet) .
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, which of the following is the correct interpretation for theLawn Size slope coefficient?

• A)Holding constant the effect of income, the estimated number of lawn services purchased increases by 1.2804 for each increase of one thousand square feet in lawn size.
• B)Holding constant the effect of income, the estimated average number of lawn services purchased increases by 1.2804 for each increase of one thousand square feet in lawn size.
• C)Holding constant the effect of income, the estimated probability of purchasing a lawn service increases by 1.2804 for each increase of one thousand square feet in lawn size.
• D)Holding constant the effect of income, the estimated natural logarithm of the odds ratio of purchasing a lawn service increases by 1.2804 for each increase of one thousand square feet in lawn size.

---

Definitions:

Learned Emotion

An emotion that individuals acquire through experiences and socialization, which can vary across different cultures and societies.

Seeking

The process of actively looking for or attempting to obtain something, such as information, resources, or fulfillment.

Apologizing

The act of expressing regret or sorry for one's actions or words, often used as a means to mend or maintain social relationships.

Guilty

A legal term denoting that someone has been found responsible for committing a crime or offense, or a feeling of having done wrong or committed a misdemeanor.