SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 85

True/False

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1).Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, the null hypothesis that the model is a good- fitting model cannot be rejected when allowing for a 5% probability of making a type I error.

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Definitions:

Ethical Issues

Moral challenges that arise in the professional setting, requiring individuals or organizations to make decisions based on ethical principles.

Employee Morale

The overall outlook, attitude, satisfaction, and confidence that employees feel towards their workplace.

Similar Raises

Wage increases awarded to employees that are alike in amount or percentage, often reflective of a standardized evaluation of performance or cost of living adjustments.

Human Rights Legislation

Laws that protect individuals' basic rights and freedoms, often including aspects related to employment and discrimination.