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SCENARIO 14-3
is a measure of the probability that can
The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No") into its bundled program offering based on the price ($30, $40, $50, $60) and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No") using the data set of 100 customers collected from a survey.
-Referring to SCENARIO 14-3, the highest probability of switching is predicted to occur among customers who watch more than 5 hours of TV a day and are offered the bundled price of lower than $50.
Geographic
Refers to anything related to the physical features of an area or the distribution of things over the Earth.
Product
An item or service created through a process and offered in the market to satisfy a need or desire.
Divisional Structure
An organizational layout where operations are grouped based on divisions, which could be product lines, geographical areas, or customer markets.
Functional Structure
An organizational structure where the company is divided into departments based on their functions, such as marketing, operations, and finance.
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