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The most basic principle in selecting the type of test items and assessment tasks is to select item types that are
Direct Competition
Occurs when businesses offer the same or similar products or services to the same customer base.
Unmet Customer Needs
Desires or requirements of consumers that are not being satisfied by current products or services on the market.
Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Existing Product
A product that is already available on the market and is not being introduced for the first time.
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Q43: The employer's payroll tax expenses are recorded