One Main Purpose of Marketing Is to Create Value By

question 56

Multiple Choice

One main purpose of marketing is to create value by:

• A)hiring the right people for the promotion of the products being manufactured.
• B)informing potential buyers about a product or service.
• C)fixing the measure of sacrifice that a customer is willing to make in order to acquire a specific product.
• D)developing a variety of offerings, including goods, services, and ideas, to satisfy customer needs.
• E)delivering the product on offer to the customer.

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Definitions:

Capital Lease

A leasing arrangement that is treated like an asset purchase for accounting purposes, where the lessee records the leased asset as if it has been purchased.

Market Interest Rate

The prevailing rate of interest determined by supply and demand in the money market, influencing the rates borrowers pay and lenders receive.

Contractual Interest Rate

The interest rate stated in a contract or agreement between a borrower and a lender.

Income Tax Expense

The amount of expense associated with income taxes due to federal, state, and/or local authorities for a given period.