A Company Making Fruit Juices Employs a Set of Strategies

question 81

Multiple Choice

A company making fruit juices employs a set of strategies to collect information about customer needs.It then uses this information to focus on identifying and building loyalty among the firm's most valued patrons.This is an example of:

• A)customer relationship management.
• B)the BCG matrix.
• C)Porter's five forces.
• D)transformational marketing.
• E)live-in marketing.

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Definitions:

Accepted

Recognized as valid, suitable, or conforming to a standard or requirement.

Managers

Individuals or groups responsible for directing and overseeing the operations and strategies of a business or part of a business.

Readily Available

Something that is easily obtainable or accessible whenever needed.