Which of the Following Is an Activity in the Planning

question 55

Multiple Choice

Which of the following is an activity in the planning phase of a marketing plan?

• A)developing and implementing a marketing mix
• B)evaluating the performance of a marketing strategy
• C)taking corrective actions in a firm's marketing plan
• D)segmenting, targeting, and positioning a market
• E)defining the mission and objectives of a business

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Definitions:

Adaptive Culture

An organizational culture characterized by flexibility, customer focus, and an ability to change in response to external conditions.

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.

Deculturation

The process of losing or diminishing certain aspects of one's original culture, often as a result of contact with another culture.

Assimilation

The process by which individuals or groups adopt the culture, attitudes, and norms of another group, often losing aspects of their original identity.